The potential of the CD cover as a marketing vehicle

Having a CD cover will allow us to target a segment of our market who do not have access to the internet and will be used as a marketing tool in order to promote our music video further. The design of the CD cover will also allow fans of both Princess Landa and the reggae genre to relate to the cover and become aesthetically attracted to what is in front of them which will hopefully encourage them to purchase the single increasing the potential of the CD cover as a marketing vehicle.

Not only do CD covers allow fans of an artist and the genre to relate to the cover, it may also attract others who are interested, for example if a CD cover had a picture of a dominating female figure with money and no male by her side this will no doubt attract the attention of feminists and encourage them to purchase the single.