Wednesday 13 October 2010

Planning and Research

Planning And Research Part 2:














Here is a CD cover of a reggae album depicting the genre that our music video is surrounded around, as you can see the colours are very bright and many are of the colours are based on the Jamaican flag as this is where the reggae genre originated from. I will base my CD cover on such examples to make sure that it is appealing enough to be purchased by my target audience being listeners of reggae music. Evidently, this cover also includes a semi-naked picture of a revealing woman, this conforms to the ideology that many reggae songs are surrounded around making the female gender seem like sexual objects rather than actual people and this is something that I must consider whilst designing my own cover, whether I want to conform to stereotypes or whether I want to go against them and create an individual style.









Here is another example of a CD cover depicting the genre that our music video is based on, as previously stated most CD covers and music videos of the reggae genre conform to the male gaze theory which is shown here with a semi-naked photo of a female figure posing with a seductive look. The reason for such revealing images is to draw in the male audience and attract them into purchasing the single/album, whilst in the process of creating my CD cover I believe I will conform to such values due to the fact I would like my single to be aesthetically attractive and make sure that it attracts the specific audiences that largely listen to such music. Many of the colours used in this CD cover are another factor that I must consider when creating my own CD cover, as you can see CD covers of the reggae genre take a lot of pride in the country they come from (majority being Jamaican) and I must incorporate these colours into my own compact disc cover because in order to attract the reggae genre audience I must analyse what the CD covers I have researched have in common and incorporate those ideologies into my own cover.

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