Thursday, 10 February 2011

Existing Magazine Advertisements Research

As part of the process of designing my magazine advert to support the promotion for our video and the CD, I have decided to research some existing magazine adverts in order to identify the different graphical elements such as effects, edits etc and also the placing of images and text that all join together to create an effective advertisement.




















Here is a magazine advertisement from UK grime/hip-hop artist Wretch 32, it is very plain in terms of the fact that the advertisement is just an enlarged version of the CD cover. Nonetheless we can see that the name of the artist has been placed at the top right corner and also the text font is different from the rest, this is because it is the first piece of text that has been placed on the advertisement so therefore will allow fans and others to identify who is the artist is.

Certain effects have been added to the title of the CD in order to make it stand out which I also hoping to incorporate within my own advertisement using Adobe Photoshop, the release date of the CD has also been made bold which has been done to raise awareness to fans and keep the date memorised in their minds so they go and purchase the CD when it is released. This advertisement has also stated the names of feature artists which has been done because
listeners of the artist's genre may not necessarily be a fan of Wretch 32's music but if there is a song on the album that features an artist they are a fan of then it will encourage them to purchase his compilation disk.

Places of purchase are also identifiable within the advertisement, having more than one place of purchase allows for ease of access to the target market and therefore ensures that it reaches the intended audience and more. Popular music stores such as HMV have been listed within the advertisement and this instantly gives the advertisement a sense of status and shows that he is a mainstream artist, to ensure that my audience can identify with the advertisement I will include such factors within my own advertisement but at the same time ensuring it is aesthetically attractive.




















Here is a magazine advertisement from unsigned artist Kyra Simone, from the outset it is evident a lot of editing has been put into this production which I will be able to incorporate into my own magazine advertisement using my past experiences of Adobe Photoshop. It is also evident that the artist has been airbrushed in order to ensure that she looks much more attractive to her audience and the revealing clothing has been purposely worn in order to give a more sexual and seductive look to the artist which I have decided to incorporate into my own magazine advertisement due to the fact I want to conform to the music industry's view of female musicians being portrayed as sexual objects.

In terms of colour style, the colour of the writing that states the name of the single and its release date is highlighted in a different colour to that of the rest of the writing, this has been done to ensure that it stands out to everyone reading the advertisement and further encourages them to go and download the single. Due to the fact that the artist is unsigned she has purposely put the single as a free download in order to boost her status and attract popularity which is a factor I must take into consideration when designing my magazine advertisement but as my advertisement is for a CD, I believe I will put a price tag on it.

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