Our Music Video

It has been a long and hard journey in the production process of our music video but we have finally done it. Here is our official music video!

Many thanks to Simone who acted as the artist, the dancers, the media support staff and more importantly the rest of my team!

Rough Cut Video Feedback

In order to see what improvements we could make to our music video, we decided to create a rough cut of our video and get the views and opinions of our target market (16-24 year olds). What came up the most was that our video did not have enough shots per second to coincide with the speed of the music so therefore we made the decision to go through the unused footage again and try and see if there is anything valuable that can be used so that there are more shots per second, we were successful in finding some more footage and have now adjusted the speed of the visuals to the speed of the audio.

It was also said that there was not enough footage of the acting artist Simone so Layla recorded some more footage of Simone lip-synching the lyrics so we have also corrected that matter and there is now much more footage of Simone. The minimal amount of effects that is included within our video was another point that we recieved from the feedback, to resolve this problem me and the rest of the team have selected certain aspects of our music video that would be suitable to include effects and have done so accordingly.

My Magazine Advertisement

Here is the magazine advertisement I have created for my CD, I have purposely placed a large HMV logo at the top of the advertisement as HMV is a well established and respected music outlet amongst music listeners so therefore it will automatically give viewers of my advertisement something to relate to straight away. From the previous research I had conducted on magazine advertisements I noticed that the majority contain the cover of the actual CD within the advertisement so this is something I decided to incorporate within my own media package and I have placed a pink border around it to ensure that it is eye catching and grabs the attention of readers.

The release date of the CD is an essential piece of information that must be included within every promotional advertisement for an artists CD or single which is the reason why I have decided to significantly enlarge the font in comparison to the rest of the text so that the date stands out to the reader and further encourages them to go and purchase the CD. Ratings are another piece of information that I have noticed to come up time and time again within magazine advertisements as it shows the reader that purchasing the CD is not a waste of money and respected music critics actually favour the CD which again is used as a marketing tool to encourage the reader to purchase the compact disk. I have made sure that the critics are people that are known within the music scene and who's opinions people value such as DJ Westwood and Time Magazine.

Underneath the ratings, I have also included what artists are featured within the CD, I did this because certain readers may not be very big fans of Princess Landa's music but if they recognise another artist whose music they prefer more then it may persuade them to purchase the CD.

Existing Magazine Advertisements Research

As part of the process of designing my magazine advert to support the promotion for our video and the CD, I have decided to research some existing magazine adverts in order to identify the different graphical elements such as effects, edits etc and also the placing of images and text that all join together to create an effective advertisement.

Here is a magazine advertisement from UK grime/hip-hop artist Wretch 32, it is very plain in terms of the fact that the advertisement is just an enlarged version of the CD cover. Nonetheless we can see that the name of the artist has been placed at the top right corner and also the text font is different from the rest, this is because it is the first piece of text that has been placed on the advertisement so therefore will allow fans and others to identify who is the artist is.

Certain effects have been added to the title of the CD in order to make it stand out which I also hoping to incorporate within my own advertisement using Adobe Photoshop, the release date of the CD has also been made bold which has been done to raise awareness to fans and keep the date memorised in their minds so they go and purchase the CD when it is released. This advertisement has also stated the names of feature artists which has been done because

listeners of the artist's genre may not necessarily be a fan of Wretch 32's music but if there is a song on the album that features an artist they are a fan of then it will encourage them to purchase his compilation disk.

Places of purchase are also identifiable within the advertisement, having more than one place of purchase allows for ease of access to the target market and therefore ensures that it reaches the intended audience and more. Popular music stores such as HMV have been listed within the advertisement and this instantly gives the advertisement a sense of status and shows that he is a mainstream artist, to ensure that my audience can identify with the advertisement I will include such factors within my own advertisement but at the same time ensuring it is aesthetically attractive.

Here is a magazine advertisement from unsigned artist Kyra Simone, from the outset it is evident a lot of editing has been put into this production which I will be able to incorporate into my own magazine advertisement using my past experiences of Adobe Photoshop. It is also evident that the artist has been airbrushed in order to ensure that she looks much more attractive to her audience and the revealing clothing has been purposely worn in order to give a more sexual and seductive look to the artist which I have decided to incorporate into my own magazine advertisement due to the fact I want to conform to the music industry's view of female musicians being portrayed as sexual objects.

In terms of colour style, the colour of the writing that states the name of the single and its release date is highlighted in a different colour to that of the rest of the writing, this has been done to ensure that it stands out to everyone reading the advertisement and further encourages them to go and download the single. Due to the fact that the artist is unsigned she has purposely put the single as a free download in order to boost her status and attract popularity which is a factor I must take into consideration when designing my magazine advertisement but as my advertisement is for a CD, I believe I will put a price tag on it.

CD Cover- Front & Back

In order to choose the most effective CD cover for our artist, I have created my own CD cover and the rest of my team have done the same. In our next team meeting we will choose which cover is most suitable and use it as the primary CD cover.

Here is the front cover of my CD which I have created. As you can see I have gone with the whole Jamaican theme as it signifies the origin of the genre but also allows my tarket market to relate to the album, the picture of Simone which I have used is also very effective as it creates a dominant and independent look to the artist which has come from her pose but is also very seductive and attractive through the use of revealing body areas. I have ensured the title 'No Time Fi Dem' is highlighted in white so that it stands out from the name of the artist and attracts people who liked the single and interested in hearing more from the artist, the crown on the princess also further emphasises the artists status and can also act as a trademark logo which is one of the reasons me and my team have decided to use it for all our cd covers. I have also created a promotional box to highlight the fact that there are exclusives included within the package which acts as a unique selling point that can attract consumers into purchasing the CD, the Jamaican flag behind the text also once again promotes the genre of the CD.

Here is the back cover of my CD, I have made sure to stick with the Jamaican theme but this time I have edited the photograph to make it black and white and this was done to ensure the areas in colour such as the tracklisting were highlighted and stood out, I chose this photograph because it has the artist within the view of the camera which represents the fact that all eyes are focused on her and she is the woman of the moment, the artist that everyone is focused on. This highlights her importance within the scene and boosts her status. I have also provided links to the artists Twitter in order to enable listeners to find out more about the artist and be able to follower her on a more personal level which will increase her fan base.