The Cast

Due to the fact our Director (Layla) has a personal relationship with the cast, we delegated the responsibility of contacting the cast to her. She was able to provide them with the song and ask them to create a dance routine in order to ensure everything is ready for shooting. Most of our cast were taken from the Performing Arts classes in the college so this is another plus point for us as it will mean they will have previous experience of acting and dancing to a high standard.

Here are the cast being used for our music video:

Dancer 1- Simone (Potential backup artist)

Dancer 2- Zarah

Dancers 3 and 4- Yannick and Chris

Types of camera shots we will be using...

We will be using a numerous amount of various different camera shots in the filming of our music video but the main ones will be:

1) Mid-shots: Due to the fact the media suite in which we are filming is not of a sufficient enough size for us to have long shots, we have had to settle with mid shots in order for the green screen behind the artist and dancers to appear fully.

2) Close-ups: Close ups will be used in the filming of our music video to provide a much more seductive and attractive edge to the video, having close ups will also us to make the artist pose in various ways such as licking her lips in order to be in line with the conventions of the music industry regarding female artists.

3) Mid close-ups: The mid close ups will be used to highlight the artists costumes which will attract our target market as we are going to dress her up in well known designer brands that our target market will be able to relate to.

Locations for our music video

Drama Hall/Beech:

Beech was our first intended location due to the fact there was enough space for us to fit a crane in there and also the black curtains behind the artist and the dancers will ease the editing process as our whole music video is going to be black and white. The advanced lighting is another reason why the drama hall/beech was chosen as our main location, we were able to use the lighting to our advantage in order to create various different effects and make sure that enough lighting was provided so that the artists could be seen. Nonetheless we all decided it was better to be safe than sorry and booked the media suite just in case the footage from the drama hall was not good enough to be used.

Media Suite:

The main reason for choosing the media suite was due to the fact that there was a fitted green screen inside the suite, using a green screen in the filming process of our music video will make it easier for me when editing as I will be able to cut out the green out as a whole and change the background to what I believe will look aesthetically pleasing. Green screen is used by many production companies around the world and even in Hollywood because in the editing process it allows various different effects to be used and can create a sense of illusion, for example a music video can show an artist sitting on top of the empire state building but in the filming stage all they used was a production studio and green screen. It is a very cost and time effective means of filming as it means we do not have to film the artist and the dancers in different places.

A rough idea of our media suite setup:

(Picture taken from musicsmartstudio.com)

Main effect being used for our music video

The 'Sin City' Effect

Here is a quick glance of the main effect that I am hoping to incorporate into our music video, as you can see the majority of the picture is black and white with only the egg yolk being shown as its true colour. This effect is very eye catching and also very attractive which will no doubt help to attract viewers to watch our music video. I have studied various different tutorials to learn how to create this effect and I am slowly getting there...fingers crossed!

The potential of the CD cover as a marketing vehicle

Having a CD cover will allow us to target a segment of our market who do not have access to the internet and will be used as a marketing tool in order to promote our music video further. The design of the CD cover will also allow fans of both Princess Landa and the reggae genre to relate to the cover and become aesthetically attracted to what is in front of them which will hopefully encourage them to purchase the single increasing the potential of the CD cover as a marketing vehicle.

Not only do CD covers allow fans of an artist and the genre to relate to the cover, it may also attract others who are interested, for example if a CD cover had a picture of a dominating female figure with money and no male by her side this will no doubt attract the attention of feminists and encourage them to purchase the single.

The potential of the music video as a marketing vehicle

Due to the fact me and my team have decided to go for something a bit different in terms of genre and the narrative structure behind our music video, I believe the potential of the music video as a marketing vehicle is beyond measure. The unique selling point of our video being the black and white setting with colour elements is a key segment of the marketing section of our music video, it enables us to ease on extensively marketing the video and allow the video to promote it self using the USP. Advances in technology will also increase the potential of the music video as a marketing vehicle, for example it can be promoted and marketed on social networking sites such as Facebook and Twitter which receive millions and millions of user traffic a day and allow artists to promote themselves for free which is a good foundation to build upon. Such network sites as the ones listed above are also where the majority of our target market like to spend their time therefore essentially we are able to kill two birds with one stone.

The distribution of both the magazine and the CD which relate to the music video will also help to ensure that the potential of the music video as a marketing vehicle is greater than that of other current music videos on the market to ensure that we are a step ahead of others. Distributing both the magazine and the CD will allow us to reach out to a larger market as not all have internet access and this can also be used as a promotional tool.

Sites such as YouTube are also another tool which will be used when marketing our music video, it is a very cost effective means of promotion and due to link sharing between users will no doubt help to generate a large amount of viewers to our music video and raise awareness.

Call Sheet #2

A new call sheet has been created due to the fact our original did not go to plan....let's hope nothing goes wrong this time!

Director/Costumes: Layla El-Alami
Contact number: 0796118798
Email: layla.el7@hotmail.com

Producer: Derryl Swaby

Loaction: Drama Hall (Beach)
Unit call: 3.30pm
On location: 4:00pm
Set: Green Screen in order for it to be edited afterwards


Camerman: Haroon Ahmed

Editor: Nawid Obaydi

Makeup Artist: Tanika Fearon

Artist: Princess Landa, performed by Belle


Dancers:

Simone

Yannik O'Holi

Zarah

Chris
Kiana

Transport: Walkin/Bus if necessary

03:00pm Call

04:00pm Meet in the Media Suit

Load Equipment/Set

Location Contact: Leanne (head of the arts)

04:15pm Unload Equipment

Set and Light

09:50am Hair and Makeup for artist

Hair and Makeup for Dancers

Rehearse AND Shoot

6:45am Pack up and return all equipment