Saturday, 18 December 2010
Complication #1....Behind schedule!
Evidently from our previous call sheet, we were prepared to shoot the first scene of the video in the beech location and had got both the dancers and Princess Landa organised by providing them with the date and time of the shooting. Unfortunately with no warning, Princess Landa had pulled out last minute due to family commitments so therefore we were left rushing around in order to find another replacement to act as our artist but luckily we found a suitable looking female who was originally going to be a dancer in our music video to act as the artist. We also received permission from Princess Landa to continue using the song.
Risk Assessment of Shooting Location
The risk matrix is a tool used widely by production companies worldwide and is essential in assessing whether a location is suitable enough for filming and what actions must be taken if something goes wrong. Me and my team conducted our own risk matrix' to ensure that we take every necessary procedure so that the cast and crew do not get hurt or be in danger of getting hurt in the process of filming.
Here is our risk matrix assessment:
Production/Person(s) involved: Layla, Derryl, Nawid, Haroon, Artist, Dancers, Makeup Artist
Shoot Date(s): Friday 5th November
Wednesday 10th November
NATURE OF HAZARD:
A) Loose Wires
B) Tripping over film equipment
whilst filming
C) Overhead lights dropping
the area of the lights.
D) Food/Drink Spillage
E) Crane dropping
from the crane
PREVENTIVE MEASURES:
A) Tie up all loose wires
B) Ensure equipment is only used
C) Keep cast and crew away from the
area of the lights
D) Have cleaning equipment on sight
E) Keep the cast a safe distance away
IF ACCIDENT OCCURS?:
A) Call medical team ASAP
B) Call medical team ASAP
C) Call medical team ASAP
D) Call medical team ASAP
E) Call medical team ASAP
Call Sheet #1
Call Sheet
TUESDAY 2ND NOVEMBER
Producer: Derryl Swaby
Loaction: Drama/performing art hall; Beach
Unit call: 10:00am
On location: 11:00am
Set: Hall with white/black sheet (maybe edited after)
Camerman: Haroon Ahmed
Editor: Nawid Obaydi
Makeup Artist: Tanika Fearon
Artist: Princess Landa, formally known as; Ylanda
Dancers:
Simone
Yannik O'Holi
Diane
Chris
Belle
Diane
Chris
Belle
Transport: Walkin/Bus if necessary
09:00am Call
09:30am Meet at Beach
Load Equipment/Set
Location Contact: Leanne (head of the arts)
09:45am Unload Equipment
Set and Light
09:50am Hair and Makeup for artist
Hair and Makeup for Dancers
09:50am Hair and Makeup for artist
Hair and Makeup for Dancers
Rehearse AND Shoot
12:00am Pack up and return all equipment
(Call Sheet created by director- Layla)
Marketing Aims For Our Music Video
Marketing Aims for Music Video
Target consumer: Our target consumers will be aged around the 16-25 age range and we have set no limit on ethnicity as reggae is a genre listened to by many.
Unique Selling Point: The USP of our music video will be the fact that the whole video is shot in black and white and various colour edits will be added during the editing stage of the music video, this is our unique selling point due to the fact on the market there are currently very few or none at all music videos shot in black and white with colour edits. We will also be able to use our USP as a self promotion tool as it will sell itself to the market.
Attention/Awareness: We will raise attention and awareness for our music video by adhering to various codes and conventions that our market are aware of i.e. the use of revealing clothing in order to attract males and also dominating and strong females in order to attract the female audience. Different camera shots will also be used to grip the attention of the audience such as close ups, long shots and side shots.
Interest: We will need to maintain interest in our music video in order to increase the life length of the video and keep it on the market for as long as possible, to do this we will use the USP as a promotional tool which will increase the popularity of the music video and hopefully develop interest for a long duration of time.
Desire: My desire by creating this music video is to give the independent artist Princess Landa a gateway into mainstream music and if that is not successful then at least provide her with a larger fan base and increased popularity. I also hope to increase the amount of listeners that listen to the reggae genre and hopefully create a pathway for more potential artists to jump on the reggae bandwagon.
Product: The finished product will consist of the music video, CD cover and also an MP3 version of the single.
Price: The music video itself will be free for all to consume as it will be uploaded on popular video uploading websites such as YouTube but the single will be priced at around £1.99, the reason for this price is because we will be selling the single online on iTunes and Play.com which are discounted programs and websites therefore we cannot charge a premium price also it is only one song therefore £1.99 seems like a reasonable price.
Place: We will aim to market the music video in inner London as we believe this is where our target market will reside and therefore will provide us with a larger fan base.
Promotion: The majority of our music video will be promoted online as previous research shows that popular social networks such as Facebook, Myspace and Twitter are websites that nearly all of our target consumers use and therefore it only seems right we go where our target consumers are. The advantage to promoting online is the fact that we will be able to target a large amount of consumers/listeners for little or no money being wasted in comparison to promoting on television, billboards and magazines etc.
Music Video Storyboard
A storyboard is created in order to get a visual idea of what the music video will look like, having a storyboard will make it easier when creating the music video as the idea is already drawn on paper and all that needs to be done is to follow it.
Examples of storyboards:
Here is our own storyboard for our music video:
Music Video Treatment
A treatment is an essential part in the process of creating a music video, it outlines what the video will consist of and what it is about. It is written in conjunction with the song lyrics in order to make sure that the video relates to the actual song.
Here is the treatment for our music video:
Yoo tun me up tun me up
Introduction: 'Princess Landa' ripple effect into 'Featuring in' Fade in 'No Time Fi Dem'
Unuh can hear mi out deh
ah princess landa dis Side shoot/close up of artist's neck/face To all ah di girls dem Straight cut to 2 different females posing (attitude) - Flowing camera movement to look as though the audience is looking at them from a boy's perspective north wezzy we seh straight cut to artist's close up side shot mimingstraight cut to 1-2 different females posing with attitude to reinforce the title 'no time fi dem' (no time for them)
Introduction: 'Princess Landa' ripple effect into 'Featuring in' Fade in 'No Time Fi Dem'
Unuh can hear mi out deh
ah princess landa dis Side shoot/close up of artist's neck/face To all ah di girls dem Straight cut to 2 different females posing (attitude) - Flowing camera movement to look as though the audience is looking at them from a boy's perspective north wezzy we seh straight cut to artist's close up side shot mimingstraight cut to 1-2 different females posing with attitude to reinforce the title 'no time fi dem' (no time for them)
Verse 1
Rewind edit to go in sync with the rewind sound from the track I got no dam ******** time fi dem close up of artist with an expensive watch - points/shows the watch when she says 'time fi dem' Any time dem see mi dem a talk behind mi back again straight cut to artist in different costume mimingMe nuh to mind so me lose of ah di whole ah dem straight cut to a section of female dancer's body Coz any thing dem want dem tek di **** f idem straight cut to another dancer - upper body/face Mi nuh beg nuttin from no bwoi so no bowi can call mi own straight cut to artists miming with attitude to reinforce the meaning of the lyrics Anything me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout straight cut to to girls/dancers in frame whispering something to one another Mi tell a dutty gyal fi shout yuh mout cut to artist and have upper body and head in frame. Whilst miming, bring up hand do a 'shut your mouth' gesture True dem love mix up dem a walk and a talk mi an mi family dem straight cuts to 3 different body sections of dancers (1 second per dancer).
Watch ah how we live dem all a penny mi and mi bredda dem 3 straight cuts to 3 different dancers - different body disections.
Ah two brudda mi love mi begga ah ***** to go pree dem because straight cut to the artist miming salasie send dem
Chorus
- Breaks down - slighter slower edit wise!
fade to the artist herself - miming and place both hands sliding on her sidesMi she ah dutty gyal dem nuh fi be about nuh longa cross dissolve effect on the artist walking towards the camera dem too to likky straight cut to dancer doing the same hand gesture as artist liiky and dem belly to anga. straight cut to artist miming with attidude (holding collar up etc) What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nuh of dem good like landa .
Verse 2
So mi seh wat away they rember how mi hair and mi shoes stay .de woulda rember say ah dem ****** mek dem man stay.mi wouldtn want yuh man coz in mi bed mi have mi own ah lay ….. nuh worry dutty gya l dnt feel nuh way.
Any time them call yuh them a beg yuh fi come tek care of your pickney dem. Send dem gwarn ah skool and tek dem home fi find some food fi dem .
Yuh quick fi go ah dance and indidual like yuh deyah gen. di fire bun di whole lot of dem .
Chorus
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
Verse 4
I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout straight cut to to girls/dancers in frame whispering something to one another Mi tell a dutty gyal fi shout yuh mout cut to artist and have upper body and head in frame. Whilst miming, bring up hand do a 'shut your mouth' gesture True dem love mix up dem a walk and a talk mi an mi family dem straight cuts to 3 different body sections of dancers (1 second per dancer).
Watch ah how we live dem all a penny mi and mi bredda dem 3 straight cuts to 3 different dancers - different body disections.
Ah two brudda mi love mi begga ah ***** to go pree dem because straight cut to the artist miming salasie send dem
Chorus
- Breaks down - slighter slower edit wise!
fade to the artist herself - miming and place both hands sliding on her sidesMi she ah dutty gyal dem nuh fi be about nuh longa cross dissolve effect on the artist walking towards the camera dem too to likky straight cut to dancer doing the same hand gesture as artist liiky and dem belly to anga. straight cut to artist miming with attidude (holding collar up etc) What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nuh of dem good like landa .
Verse 2
So mi seh wat away they rember how mi hair and mi shoes stay .de woulda rember say ah dem ****** mek dem man stay.mi wouldtn want yuh man coz in mi bed mi have mi own ah lay ….. nuh worry dutty gya l dnt feel nuh way.
Any time them call yuh them a beg yuh fi come tek care of your pickney dem. Send dem gwarn ah skool and tek dem home fi find some food fi dem .
Yuh quick fi go ah dance and indidual like yuh deyah gen. di fire bun di whole lot of dem .
Chorus
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
Verse 4
I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Anytign me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout
Mi tell a dutty gyal fi shout yuh moutTrue dem love mix up dem a walk and a talk mi an mi family dem
Watch ah how we live dem all a penny mi and mi bredda demAh two brudda mi love mi begga ah ***** to go pree dem because salasie send dem
di dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa . Artist pushes males out of her way to reinforce that she hasn't got time for time. Then title again 'NO TIME FI DEM' in balck and white so that it 'stamps' the meaning of the song/video.
Song Lyrics
Here are the lyrics for the song that our music video is based upon:
Intro
Yoo tun me up tun me up
Unuh can hear mi out deh
ah princess landa dis
To all ah di girls dem
north wezzy we seh
Verse 1
I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Anytign me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout
Mi tell a dutty gyal fi shout yuh mout
True dem love mix up dem a walk and a talk mi an mi family dem
Watch ah how we live dem all a penny mi and mi bredda dem
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem
Chorus
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nuh of dem good like landa .
Verse 2
So mi seh wat away they rember how mi hair and mi shoes stay .de woulda rember say ah dem ****** mek dem man stay.mi wouldtn want yuh man coz in mi bed mi have mi own ah lay ….. nuh worry dutty gya l dnt feel nuh way.
Any time them call yuh them a beg yuh fi come tek care of your pickney dem. Send dem gwarn ah skool and tek dem home fi find some food fi dem .
Yuh quick fi go ah dance and indidual like yuh deyah gen. di fire bun di whole lot of dem .
Chorus
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
Verse 3
Anything mi talk mi ah tell u fi go ask one of mi bredrin dem.certain tings mi she coz me alone ah mind mi pickney dem.mi nuh badmind so mi big up all di mudda dem but lef out di loose fadda dem.true dem get money dem ah hype and ah model in di dance again .dem ah buy champagne f idem man deyah back ah dem .ah ediat mi she so no women ah fi trust dem .ah bare claffi and cluff dem.
Chorus
Mi she ah dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
Verse 4
I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Anytign me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout
Mi tell a dutty gyal fi shout yuh mout
True dem love mix up dem a walk and a talk mi an mi family dem
Watch ah how we live dem all a penny mi and mi bredda dem
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem
di dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
Yoo tun me up tun me up
Unuh can hear mi out deh
ah princess landa dis
To all ah di girls dem
north wezzy we seh
Verse 1
I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Anytign me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout
Mi tell a dutty gyal fi shout yuh mout
True dem love mix up dem a walk and a talk mi an mi family dem
Watch ah how we live dem all a penny mi and mi bredda dem
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem
Chorus
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nuh of dem good like landa .
Verse 2
So mi seh wat away they rember how mi hair and mi shoes stay .de woulda rember say ah dem ****** mek dem man stay.mi wouldtn want yuh man coz in mi bed mi have mi own ah lay ….. nuh worry dutty gya l dnt feel nuh way.
Any time them call yuh them a beg yuh fi come tek care of your pickney dem. Send dem gwarn ah skool and tek dem home fi find some food fi dem .
Yuh quick fi go ah dance and indidual like yuh deyah gen. di fire bun di whole lot of dem .
Chorus
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
Verse 3
Anything mi talk mi ah tell u fi go ask one of mi bredrin dem.certain tings mi she coz me alone ah mind mi pickney dem.mi nuh badmind so mi big up all di mudda dem but lef out di loose fadda dem.true dem get money dem ah hype and ah model in di dance again .dem ah buy champagne f idem man deyah back ah dem .ah ediat mi she so no women ah fi trust dem .ah bare claffi and cluff dem.
Chorus
Mi she ah dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
Verse 4
I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Anytign me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout
Mi tell a dutty gyal fi shout yuh mout
True dem love mix up dem a walk and a talk mi an mi family dem
Watch ah how we live dem all a penny mi and mi bredda dem
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem
di dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .
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