First Team Meeting

During our first team meeting, we started off by allocating different tasks to each member in the group to ensure that everyone is occupied with a role during the making of the music video. We now have a Producer- Deryll Swaby, Director- Layla El Alami, Cameraman- Haroon Ahmed and me being the Editor. We decided the genre of our music video would be Reggae/Dance hall and focused on potential artists who would be suitable for our music video within that genre, luckily a member of our team was already acquainted with an up and coming artist by the name of Princess Landa who is already established within the local reggae scene around London and has featured in stage performances aside from gaining several thousand YouTube hits on her songs.

The reggae/dance hall genre is one that is not as successful mainstream wise as other genres, it has a very large following within the black community mainly Jamaicans as this is where the genre originated from in the late 1960's. Fashion of the genre has changed over time and has become much more glamorised with reggae artists wearing hip hop style chains and the women in the music videos wearing very revealing clothing.

As an editor, it is my job to make sure that the music video itself is visually appealing by inserting effects which I believe fit in within the genre of which our music video is based around, as a result I have researched several already established reggae music videos within YouTube in order to gain insight into what conventions and ideologies I must conform to.

Sean Paul- So Fine:

http://www.youtube.com/watch?v=8PQgYpnhDIw&feature=PlayList&p=337B0EF8704D52EB&index=0&playnext=1

Here is one video from artist Sean Paul who is an established artist within the Reggae/Pop genre, judging from this video it is visible to see that an extensive use of green screen has been inputted into this video. Green screen is an important factor in the editing of music videos and one which I must also make sure is also used in the editing of our music video in order to blend effects with the artist. The effects used in this video are very complex and there are also a multiple number of shots per second (3 p/s), I will also attempt to include such effects in our music video and ensure that the number of shots per second fit in with the speed of the music video.

*Princess Landa Further Info:

- 'No time fi dem' song: http://www.youtube.com/watch?v=N3xJGrtEImY

- Twitter: http://twitter.com/LANDAPRINCESS

A2 Media-Nawid Obaydi's Music Video

This is my first blog post, over the next few months I will be posting information about my music video and how I created my music video using different visual components.